Case Study — 2025

INTERHIFI Budapest

Social Media Management & Digital Brand Presence

Building a digital brand presence for a 30-year-old electronics retailer through social media strategy, educational Reels, product promotion, and a consistent visual identity.

Challenge

30 years of expertise,
no structured online presence

INTERHIFI Budapest is a specialist electronics retailer with more than 30 years of experience in TVs, audio systems, and home entertainment products. The company had strong product knowledge and a loyal customer base, but no structured digital presence on social media. The challenge was to present the business in a modern way online, create a consistent visual identity across platforms, and build content that could both promote products and educate customers. The existing logo also needed a small refresh, so it could work better in digital formats, profile images, posts, and dark backgrounds.

Approach

Educational content, product promotion,
and visual consistency

Social media structure: created and maintained content for Instagram, Facebook, and Threads with a consistent visual style, format, and tone.
Educational content: developed Reels and posts around TV technology, product differences, buying advice, and common customer questions.
Product promotion: presented selected products and offers in a clear, modern, and visually consistent way.
AI-assisted workflow: used AI tools for research, script development, image generation, voice-over experiments, and content concepts.
Visual consistency: kept post sizes, typography, colors, layouts, and overall visual language aligned across different platforms.
Client communication: stayed in regular contact with the business owner to understand which products, offers, and topics should be communicated online.

INTERHIFI Budapest

30 years of expertise,no structured online presence

Educational content, product promotion,and visual consistency

Content Showcase

30 years of expertise,
no structured online presence

Educational content, product promotion,
and visual consistency